Marketing Segment Manager

Team

Location Holborn Office

County Central London

Ref # 24319

Closing Date 16-Mar-2026

At Metro Bank, we believe the best banking experience starts with people who genuinely care. We’re not just delivering banking services - we’re building trust through authentic connections. Here, our people come first; our colleagues are part of a team that values individuality, collaboration, and long-standing relationships. We are also all about balance so most of our jobs offer the opportunity for hybrid working built around your role and home life, wherever possible.

What you will do:

• Lead and own the go-to-market strategy and roadmap for the SME and Retail Banking segments, aligning marketing activity to business objectives and OKRs
• Act as the primary marketing connector into retail and business banking, ensuring strong two-way alignment between frontline, propositions and marketing
• Develop and manage segment-level OKRs and growth plans, driving clear priorities and measurable outcomes for marketing
• Build strong trusted relationships with sales, product and proposition leaders, influencing and aligning around shared customer and business goals
• Support the Head of Segments and Customer to ensure consistency, alignment and integration cross all segment strategies
• Work closely with Marketing team peers and colleagues (brand, content, digital, partnerships) to ensure SME and Retail GTM plans align with overall marketing strategy and leverage cross-channel expertise
• Partner with the Head of Channels and Delivery to ensure the roadmap is prioritised, resourced and executed efficiently across paid owned and earned channels
• Champion customer understanding and market relevance, ensuring all marketing activity addresses real customer needs and drives meaningful engagement
• Track and report on performance against OKRs, providing insight and recommendations to continuously improve marketing effectiveness and impact

 

And... we are a bank, so risk is a part of everything we do. We love people who take responsibility, do the right thing for customers, colleagues and Metro Bank and have the ability to call out any concerns.

 

What you will need:

• Solid marketing, segment strategy and/or customer strategy roles, ideally within financial services or other complex B2B sectors
• Proven experience developing and executing GTM strategies for customer or business segments
• Strong experience collaborating across marketing, sales and product functions to drive shared outcomes
• Demonstrated success in delivering measurable growth targeted segment-led marketing activity
• Strong strategic marketing leadership with deep understanding of business and retail banking audiences
• Excellent relationship builder, able to influence and collaborate effectively with senior stakeholders across sales, product and marketing
• Proven ability to translate business goals and insight into actionable GTM plans
• Commercially mindset and data-driven skillset, with a focus on delivering measurable growth
• Understand the risks associated with your job and what that means for you, Metro Bank and all our stakeholders

 

Our promise to you…

•    We will make sure that you are well-rewarded by providing you with a competitive salary, discretionary annual bonus, and a wide range of benefits, including generous holiday allowance, attractive pension scheme, healthcare, life assurance, and a number of colleague discounts! 

•    We will give you the training to ensure you succeed in your role and plenty of internal opportunities to progress your career (around 40% of our recruitment comes from internal promotions!

Important Footnote

Diverse teams really are the best teams. We know that candidates (especially women, research tells us) may be put off applying for a job unless they can tick every box.  We also know that ‘normal’ office hours aren’t always doable, and while we can’t accommodate every flexible working request we are happy to be asked.  So if you are excited about working with us and think you can do much of what we are looking for but aren’t sure if you are 100% there yet… why not give it a whirl? Please note that sometimes we may close a job earlier for applications if we are inundated with amazing candidates.. Good luck!