Lead Marketing Manager - Secondment/FTC

Team Brand & Marketing

Location Holborn Office

County Central London

Ref # 21285

Closing Date 23-Apr-2024

We have been awarded the “Most Loved Workplace”! At Metro Bank, people come first – our culture is all about bringing the best out in our colleagues, and making sure everyone feels valued, respected, seen and included. We strongly believe in a diverse and inclusive workplace and to find the very best person for the job, we always look across a wide range of diverse communities.  

What you will do:

• Be responsible for managing the marketing and communication plans for our most important stakeholder – our customers

• Develop, land and evolve go-to-market strategies and campaigns covering acquisition, engagement and retention

• Map the end to end customer journey and create service led communications that enable a seamless end to end experience  

• Work hand in hand with product and digital marketing teams to ensure product and channel strategies exceed key metrics and P&L targets 

• Grow a thorough understanding of customer needs and market insights to develop effective propositions and campaigns

• Create customer lifecycle plans and nurture tracks that embed deep customer relationships and meet more needs 

• Post campaign implantation reviews of all campaigns and ensure learning is embedded  

• Drive cross functional planning and engagement to ensure visibility and alignment on plans

• Any other duties as required that reasonably fall within the job

And... we are a bank so risk is a part of everything we do. We love people who take responsibility, do the right thing for customers, colleagues and Metro Bank and have the courage to call out any concerns.

What you will need:

• Understand the risks associated with your job and what that means for you, Metro Bank and all our stakeholders

• You are likely to have worked in these job roles for 5+ years (or similar): Marketing Manager, Lead Marketing Manager, Senior Marketing Manager

• Experience in above the line and below the line marketing tactics including budget, agency management and managing end to end customer communication journeys

• Demonstrate the ability to be a strategic thinker with critical analysis skills, as you’ll need to work with customer insight and business data to create strategic go-to-market plans, with a focus on continuous improvement and optimisation   

• Track record in developing and implementing contact strategies to nurture and grow our base

• Strong analytical ability to pursue the most cost-effective and profitable ROI. Revenue and cost are two of our strategic priorities

• Extensive project management skills in multi-functional projects, and are highly collaborative with stakeholder management skills at all levels

• Have a background in delivering customer centric propositions, marketing strategies and activities that deeply meet customer needs and deliver on our business growth objectives  

• Experience in financial services ideal but not essential

• Have a background in motivating others and be comfortable to confront the status quo

Our promise to you…

• We will make sure that you are well-rewarded by providing you with a competitive salary, discretionary annual bonus, and a wide range of benefits, including generous holiday allowance, attractive pension scheme, healthcare, life assurance, and a number of colleague discounts! 

• We will give you the training to ensure you succeed in your role and plenty of internal opportunities to progress your career (around 40% of our recruitment comes from internal promotions!). 

• We are also all about balance so most of our jobs offer the opportunity for hybrid working built around your role and home life, wherever possible.

Important Footnote

Diverse teams really are the best teams. We know that candidates (especially women, research tells us) may be put off applying for a job unless they can tick every box.  We also know that ‘normal’ office hours aren’t always doable, and while we can’t accommodate every flexible working request we are happy to be asked.  So if you are excited about working with us and think you can do much of what we are looking for but aren’t sure if you are 100% there yet… why not give it a whirl? Please note that sometimes we may close a job earlier for applications if we are inundated with amazing candidates.. Good luck!